This project’s briefing raised a difficult challenge: build a new logo conserving a set of elements originating from the previous one, with a distinct agricultural and heraldic nature. Once accomplished we had to narrate in a corporate video the history and functions of this Irrigation Community, pioneer in water technology in Spain and the World.
The result satisfied us all. We kept some of the elements suggested by the client and others were transformed to abstract elements, resulting in a modern identity with heraldic hues, that represent the Cartagena’s Field Irrigation Community with honor.
In the shooting of the video we understood the importance of water for this ground and became aware of the enormous economic and technological effort of the community and irrigators that form it.