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EL NOROESTE El NOROESTE

Challenge

Our friends, clients and countrymen from the weekly newspaper El Noroeste, invited us to update their Corporate Identity. This was an important challenge for us as it’s the brand of a general information weekly newspaper with paper and digital format that maintains a constant growing readership and they’re also our friends.

Solution

The analysis and search for solutions to solve important aspects for its subsequent graphic representation, especially on paper: maintain the horizontal visual structure and, as far as possible, similar proportions that won’t hinder its application; facilitate its legibility and equip it with a typographic element that provides a personal and explicit identity. Et voilà le resultat.

 

EL NOROESTE - Branding