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FRAGANCES OF THE WORLD LABORATORIOS PRADY

Challenge

The challenge is truly appetizing. Creating the visual identity for a perfumery and cosmetics equivalences franchise, developing afterwards packaging and labeling. The briefing clearly specifies the target, the objective and the scope.

Solution

For a long naming it’s necessary to use graphic elements with their own personality that easily identify the brand, using the naming as a secondary graphic support. The result is a compact and flexible identity, that can be quickly identified with the naming, allowing its concealment on some elements and enabling a corporate packaging development.

 

FRAGANCES OF THE WORLD - Branding

FRAGANCES OF THE WORLD - Graphics / Advertising

FRAGANCES OF THE WORLD - Packaging