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Our friends, clients and countrymen from the weekly newspaper El Noroeste, invited us to update their Corporate Identity. This was an important challenge for us as it’s the brand of a general information weekly newspaper with paper and digital format that maintains a constant growing readership and they’re also our friends.


The analysis and search for solutions to solve important aspects for its subsequent graphic representation, especially on paper: maintain the horizontal visual structure and, as far as possible, similar proportions that won’t hinder its application; facilitate its legibility and equip it with a typographic element that provides a personal and explicit identity. Et voilà le resultat.


EL NOROESTE - Branding

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