Anabella is a company from the fruit and vegetable sector located in Valle de Ricote, with an exceptional quality product. Artsolut’s challenge was clear, convey its real differential value: the product’s quality (own production) through suggestive images created with the real product.
We made a reference to the spectator, a way of letting them know they’re dealing with top quality fruit, almost luxurious, although not for the price. Flavour and texture are key. With the help of one of our favorite photographers, the quality of the products spoke for itself. The result is a campaign that leaves nobody indifferent, authentic fruit jewels.