Toyota Material Handling is a company that is constantly carrying out campaigns linked to both their final client and collaborators and partners.
These campaigns are based on a close proximity, quality service and a constantly evolving technology.
The objective of their communication line is oriented by the differentiation of the message and the visual impact, proposing a direct language each time.
The kind of product they offer has technical characteristics for each model, therefore every advertising piece needs to be precise when it comes to content, credible and effective. However, we find appropriate such communication needs a creative and risky concept design.
The competition is positioned on a strictly technical and informative visual, yet in Toyota we go beyond that, engaging in a creative, fresh and up to date language with the client.