The Ministry of Education and Employment put out to tender a social awareness campaign about informal economy. It had to be a campaign with a high visual impact that touched the citizens’ consciences in light of the terrible black economy problem and how it affects our future at the most diverse levels.
Our proposal was to involve each and every citizen in the solution of the problem, making them see the existing symbiosis amongst us, in a manner that any decision we make will impact us directly. The future and present relies on the citizens.
