The challenge is truly appetizing. Creating the visual identity for a perfumery and cosmetics equivalences franchise, developing afterwards packaging and labeling. The briefing clearly specifies the target, the objective and the scope.
For a long naming it’s necessary to use graphic elements with their own personality that easily identify the brand, using the naming as a secondary graphic support. The result is a compact and flexible identity, that can be quickly identified with the naming, allowing its concealment on some elements and enabling a corporate packaging development.
