Cartagena’s Tourism Counselling put out to tender the Touristic Identity of the City, and the creativity and communication strategy for an advertising campaign that conveys Cartagena’s main touristic values.
That year the “La Mercedes” treasure was going to be exposed, definitely, at the National Museum of Underwater Archaeology of the city: Arqua.
The result is an identity in which the influence of history (symbol logo) and the appearance of a modern city with a great future come together.
This visual campaign shows Cartagena’s each and every kindness and virtue as genuine Treasures.
Some, like “La Mercedes” and the roman theatre, take part in the town’s historical heritage, along with thousands of other ones, which are individual treasures that emerge from experiences lived by their inhabitants and visitors.
Photography: Joaquín Zamora and Joaquín Giró
