Marín Giménez Hnos. requested a restyling of their identity that would maintain the emotional aspects from the previous version, evolving into dynamic shapes; and the development of a graphic and online communication global project.
We achieved an identity that preserved the brand’s main graphic and emotional elements, transforming it into a flexible and modern identifying object.
The development of the rest of the elements of communication: communication plan, dossiers, industrial packaging, signage and webpage were developed based on the brand and guidelines provided by the client.
Product image as leading role. On the basis of an extensive photographic report we managed to represent their product’s freshness and texture. Simplicity when it comes to graphic content, with simply powerful images that by themselves are related to quality.
The remaining graphics, dossiers, annual memoirs, trade fair graphics, etc, have been treated the same way, preserving the corporative coherence alongside with the company’s communication.